Save Mart has launched their annual storewide Give. Share. Care! Holiday Drive to benefit local food banks throughout California and Northern Nevada. 

In conjunction with this launch, Save Mart is debuting their latest #ValleyProud video on Instagram, YouTube, and Facebook that highlights Save Mart’s community partnership with centralized food banks throughout California and Northern Nevada.

 “Since our founding in 1952, our motto at The Save Mart Companies is to nourish community and our commitment extends beyond the four walls of our stores in each community we serve,” said , Vice President of Save Mart Store Operations Bobby McDowell. “Each video in our Valley Proud campaign reflects the pride we have living and working in our communities and our latest Valley Proud video echoes our deep appreciation of our partners and customers, who generously support our efforts to help and feed families in need.”

There is no single face of food insecurity, as it impacts every community in the United States. According to Feeding America, an average of one in nine Americans struggle with hunger and do not know where his or her next meal will come from. It’s worse among children: one in seven experiences food insecurity.

 “Save Mart plays a huge role in getting food into our community,” said Kim Dildine, Chief Administrative Officer at Central California Food Bank in Fresno. “Our partner agencies work with them to receive food and Save Mart’s amazing register campaign raises thousands of dollars so we’re able to put that to work to get food to families in need.”

To help boost donations to local food banks all Save Mart stores make it easy for shoppers to donate through their Holiday Give. Share. CARE! Holiday Drive.

At checkout, customers can tear off a coupon and hand it to the cashier:

$2 feeds one person breakfast

$3 feeds one person lunch

$5 feeds one person dinner

The coupon shoppers choose will be added to their grocery bill, and the tax-deductible contribution will be noted on their receipt. 100% of all donations go to the local food bank assigned to each store.

Last year, the Give. Share. CARE! Holiday Drive brought in more than $305,000 collectively from our 207 family of stores for about 30 food banks throughout California and Northern Nevada. This year donations at checkout will end Dec. 27.