Digital marketing offers amazing potential for businesses to expand their sales funnel and increase revenue. However, digital marketing strategies evolve rapidly, and keeping up on the best new platforms can pose quite a challenge for senior managers who need to oversee the entire business. The most effective digital marketing campaigns are often produced by a solid, trusted relationship between a smart business leader and an outside digital marketing agency that brings in technical domain expertise from a broad range of industries.

Sometimes executives feel that inexperienced employers can adequately manage their digital advertising and marketing initiatives, only to find out too late that a sub-optimal tool was purchased or that much of the ad budget was ineffective. As my friend says, “If you think it’s expensive to hire a professional, wait ‘til you hire an amateur.”

There are so many affordable new tech tools out in the world that your business could benefit from, but how do you know which tech to pick? A good digital marketing agency will stay up on the latest tools and trends available, and how to use them correctly.

A digital marketing agency stays current on all of the latest tools that businesses can utilize to increase sales and revenue. There are some newer forms of tech out there that are affordable and show amazing potential for your business. Here are three ways that using a digital marketing agency can supercharge your revenue:

Geo fencing uses GPS to target potential customers around your physical business location. If you’re a restaurant in a downtown location, you can send lunch specials at 10:30 a.m. to folks in a radius around you on their cell phones. If you’re a store, send your deals to people within your vicinity so they’ll stop on by and check out your sale. Target that ideal customer by age, income or interests. Geo fencing is something that can be a challenge to set up and also needs constant tweaking. Work with a digital marketing agency to get geo fencing running at an optimal level for your business.

Creating an app can provide many benefits for a business, but developing a custom app from the ground up remains fairly expensive. Progressive web apps (PWAs), however, are a cost-effective tool that takes your existing web site and converts it into an app-like style that can then be found in an Apple’s App Store or Google Play. Many digital marketing agencies can quickly build your business a PWA, which allows potential customers to access your company’s online functionality without going through the trouble of downloading a new app. Make sure you have them compare costs of a PWA versus a traditional built from the ground up app.

“When you come out of the storm you won’t be the same person that walked in. That’s what the storm is all about.”

Haruki Murakami

Finally, chatbots have come a long way. The annoying, obviously not-a-real-person chatbot experience of yesterday has turned into the smooth, artificial intelligence-based sales or customer service solution of today. Rapid improvements in AI have made chatbots more reliable and user friendly, delivering substantial cost savings. Chatbots provide information and advice about your business day and night, and can be used to turn an information-seeking person into a paying customer. They can also transition a customer over to a live person at the times and parameters that you control. Using a digital marketing agency will definitely help you navigate the chatbot waters and make sure your organization implements the best technology solution based on your goals and budget.

These are just three examples of an ever-changing tech world. Digital marketing’s benefit is that it is a very targetable marketing tool to increase sales with great metrics on the back end. Tech, however, can be complex, time-consuming and can quickly burn through your advertising budget if your team is inexperienced. Don’t make the same mistakes that others have. Partnering with a top-notch digital marketing agency to develop and execute a solid strategy is key to supercharging your revenue.