ANGELINA MARTIN/209 Business Journal
Prime Shine Car Wash, which operates 19 locations throughout the Valley, was recently purchased by the Arizona-based company Mister Car Wash and will
undergo rebranding this year.

After nearly 30 years of service to the Central Valley community, Prime Shine Car Wash will soon be known by another name.

Prime Shine grew from a single Modesto location in 1991 and was started by founder and Chairman Norm Porges, who began with the goal of changing how Californians think about washing their cars. That legacy will continue through Mister Car Wash — an Arizona-based company which has more than 250 car washes and 30 oil change express locations in 21 states.

The Prime Shine acquisition, which includes 19 car washes in 12 cities (Modesto, Ceres, Turlock, Manteca, Oakdale, Lodi, Riverbank, Atwater, Patterson, Merced, Tracy and Los Banos), represents Mister Car Wash’s second investment in California.

“Finding the right company to continue our legacy was important to us,” Norm Porges said. “We spent considerable time vetting potential buyers for one that would match our people-first culture and passion for washing cars.”

Since its start, Prime Shine has been recognized numerous times for its commitment to business leadership, employee excellence and environmentally-sustainable practices like filtering, recycling and recycling water as well as solar energy and LED lighting.

Nearly 95 percent of the fresh water at every Prime Shine facility is captured for potential reuse, and each wash uses only about 30 gallons, saving millions of gallons of water every year in comparison to people washing their vehicles at home. These water conservation efforts landed Prime Shine a spot as one of only a few members of the International Carwash Association’s Water Savers environmental certification program in the Northern San Joaquin Valley.

In 2013, Prime Shine created its internal training and developmental program Prime Shine University, designed for its employees to become better members of the community and better leaders.

The company’s commitment to philanthropy — via the Prime Shine and Porges Family Foundation — benefitted many important organizations and programs within its service territory, and despite Prime Shine’s sale, Norm and Prime Shine president/CEO Evan Porges expect to continue their involvement in community causes.

Norm and Evan Porges also helped develop the Champions of the American Dream program at California State University, Stanislaus, which honors the entrepreneurial and community spirit of innovative leaders from the Central Valley.

“We are honored to be entrusted with one of the industry’s best businesses,” Mister Car Wash president and CEO John Lai said. “The Porges family has built a business that is grounded in service and giving back, and is a pillar within the Central Valley community.”

As Mister Car Wash works to rebrand all 19 Prime Shine locations, operations will continue at each site and nearly all 200 of the company’s employees will be offered the opportunity to stay in their current roles.

“We know that our employees, customers and community will be in good hands with Mister Car Wash,” Evan Porges said. “We’ve seen their track record of integrating businesses and knew they would be the people to continue the Prime Shine legacy.”