Some know it as link building for SEO; others refer to it as authoritative linking . . .

The meaning of a backlink is a link that comes from another website to yours. Hence, the practice of getting such authoritative links is called link building. A backlink strategy should be part of your SEO roadmap in 2020 – and here is why.

First of all, you should understand what a backlink is.

As defined on many websites, it is a link that points to your website – which can be placed in the text, image, or even be designed as a button. As long as the source is a different website, all of these connections will count as backlinks. In search engine optimization (SEO), the value of backlinks is significant – they are among the most important ranking factors for every major search engine.

So, building an effective backlink strategy is more than just getting a link to your website. Essentially, it is all about getting more authoritative links related to your industry, and diverse in the way they link to you (one could connect to you with a keyword you are optimizing for, and another could link to you via an image). Below, we are listing the best ways to build an effective backlink strategy this year.

Understand What a Good Backlink Is (and how to check it)
First is the step where you discover what defines a good backlink. Here, you should look for solid Domain Authority (DA) scores (over 20+), which indicate that the website is relevant and visited by many people. Below is a screenshot from SEMRush (a great tool) that shows the Domain Authority (DA) score.

An example of Domain Authority (DA) scores on SEMRush.

Typically, you can reach out to the industry blogs you are following, influencers with popular websites, or any place you know is visited by potential customers.

Get In “Best X” List Mentions
“Best X” lists are a great place to position your business. For instance, if you have a coffee shop in Tracy, CA, a blog post that is named “The 10 Best Tracy Coffee Shops” is a place where you want to be featured.

To get a sense of how popular these lists are, Google “best [your location] + [your business type]” and see if there are any articles you can get in. If there aren’t, pick a broader location and continue your search.

An example of our profile (and a backlink) on

Reach Out To Journalists And Industry Blogs With A Guest Post
One of the best ways to know that you will be featured in a third-party blog and get their backlink is by offering some value to them. Typically, content marketers write their pieces covering an event, trend, or any topic within the industry from a different angle – and then approach the editors of those blogs for a chance to get featured and get a link to their website.

You can do the same. Doing this will drastically increase your chances of being featured on a website and earn high-quality backlinks.

Tip: Here is an excellent collection of sites that accept guest posts!

Build Free Tools, Generators, Quizzes, etc.
Another great way to spruce up your backlink strategy and get more authoritative links is to build a page that will have something of value for each customer. For instance, if you are a realtor in Tracy, CA, why not build a page with a Mortgage Calculator to help users get projected rates for their monthly payments?

In other industries, quizzes or different types of easy generators could work. Authoritative blogs and sites will find it easier to link to this type of quiz, calculator, or generator rather than a simple page.

Our Brand Archetypes quiz is very popular – and featured on many websites.

Legitimate Backlinks Come At A Cost
Legitimate backlinks are not that easy to find.

The truth is, no one with an authoritative website would like to link to a new or low ranking website just like that. Because of that, people started charging for backlinks. So, people nowadays either pay for top quality backlinks to their website or use their connections to get ones for free.

Getting started with a backlink strategy can be difficult only because of this.

Besides the fact that authoritative links cost money, there is also the risk of getting “sandboxed.” This is a rule that Google developed to prevent new sites from (quickly) ranking high.

“The Google Sandbox refers to an alleged filter that prevents new websites from ranking in Google’s top results. Think of it like a probation period – even if you do everything right, your site won’t get decent rankings until it comes to an end.” Ahrefs

In that scenario of getting “sandboxed,” businesses typically decide to start from scratch or rebrand themselves. If you want to prevent this scenario, now is the best time to look for help by contacting an expert.

Get More Backlinks By Contacting Us Today!
If you are still finding it hard to figure out the entire backlink strategy thing, we know that it may be a hard pill to swallow. However, backlinks are a vital part of SEO nowadays and something you should never overlook.

With Devine Solutions Group, you can put your backlink strategy on autopilot. With our team’s help, you can get authoritative backlinks from leading blogs, Press Release directories, and many other websites both organically and with paid options.

Contact us today at 833-933-8463 or send us an email at to get started!

Beth Devine is one of the most sought-after marketing experts in the Central Valley. She is the founder and principal of Devine Solutions Group, an award-winning digital marketing agency headquartered in Tracy, CA. Connect with Beth by either calling 833-933-8463 or email her at