New assistant executive officer named for Stanislaus County

Tina Rocha

Stanislaus County Chief Executive Officer Jody Hayes recently announced the promotion of Deputy Executive Officer, Tina Rocha, to Assistant Executive Officer. Ms. Rocha will serve under CEO Hayes and will oversee the Focus on Prevention initiative, Economic Development, and several County departments. Rocha brings with her 25 years of public agency leadership, with expertise in operations, special taxing districts, and complex development projects.

“It is with great pleasure that I announce the appointment of Ms. Tina Rocha as Stanislaus County’s new Assistant Executive Officer,” said CEO Hayes. “Tina has been an integral part of the County’s senior leadership team for four years and has demonstrated the ability to manage critical and complex systems such as housing needs, homelessness, and community services.”

She previously worked in Community and Economic Development for both Stanislaus County and the City of Modesto. 

Rocha will have an ongoing role working with community partners and system leaders for large scale impact projects, including Stanislaus 2030. Raised in Stanislaus County, she is familiar with the people and issues affecting the community. Rocha is a graduate of the University of California, Davis. 

Valley First credit Union earns new designation

Valley First Credit Union has been named a Community Development Financial Institution and with that the credit union expects to help economically disadvantaged residents with financial services.

“We’re proud and excited to earn this designation on behalf of our communities and the people in them,” Valley First Credit Union President/CEO Kathryn Davis told the Credit Union Times. “Our mission has always been focused on ensuring we can serve the most people in our communities, and this designation and focus on the underserved groups will take that to a new level.” 

The Community Development Financial Institutions Fund plays an important role in generating economic growth and opportunity in some disadvantaged communities. By offering tailored resources and innovative programs that invest federal dollars alongside private sector capital, the CDFI Fund serves mission-driven financial institutions that take a market-based approach to supporting economically disadvantaged communities. These mission-driven organizations are encouraged to apply for CDFI Certification and participate in CDFI Fund programs that inject new sources of capital into neighborhoods that lack access to financing. 

New CEO for Stanislaus Regional Transit Authority  

Adam Barth

The Stanislaus Regional Transit Authority announced that as of January 1, 2022, Adam Barth will be the Chief Executive Officer of the regional transit service, The S.   Mr. Barth will replace Interim CEO Philip McGuire, who was hired by the StanRTA Board to provide valuable and needed leadership when Stanislaus County and the City of Modesto first formed the joint powers agency in January 2021 as they merged their then separate public transit services.  

The StanRTA Board of Directors overwhelmingly approved Barth’s appointment as the new CEO at its December board meeting. The position plans, organizes, manages, supervises, and administers the activities, operations, and services of StanRTA in addition to ensuring that the service provided by StanRTA effectively meets the needs of users. Barth will also be responsible for the effective implementation of Board policies and for the development of organizational objectives designed to ensure the success of the agency’s future operation.   

Barth was the Transit Manager for the City of Modesto’s Modesto Area Express (MAX) before it combined services with Stanislaus Regional Transit to form the Authority last January. He has served as StanRTA’s Director of Operations and Planning since July 2021. His selection was the culmination of a nationwide search to fill the position.  

  “Adam is approachable, effective, and is passionate about the Stanislaus community,” said Jenny Kenoyer, Chair of the StanRTA board. “He has proven to be a proactive leader who takes initiative and is confident in his decision-making, which is exactly what we were looking for.”

 Barth earned a Bachelor of Science degree in Geography from Brigham Young University. He completed Leadership APTA, the American Public Transportation Association’s professional development program, in October 2015. Additionally, he is anticipated to receive his Master of Science degree in Transportation Management from San Jose State’s Mineta Institute in May 2022.  

  Before becoming the Transit Manager in Modesto in 2016, Barth was the Transportation Manager of Fairbanks North Star Borough in Alaska from June 2010 to April 2016. There he was responsible for the operation of the Metropolitan Area Commuter System (MACS) fixed route and ADA paratransit systems.     This included grant oversight and compliance with FTA regulations and reporting.   He also implemented a technology system to provide real-time bus tracking information to the public. While in Fairbanks, he increased ridership on the fixed-route system by more than 19 percent.

Doctors Hospital of Manteca appoints new CEO

Eleze Armstrong

Doctors Hospital of Manteca has appointed Eleze Armstrong as its new Chief Executive Officer. 

Effective January 3, 2022, Armstrong assumed responsibility for all hospital operations, executive planning and directing medical services. 

“Eleze is an accomplished healthcare executive with excellent hospital leadership experience,” said Warren Kirk, CEO of Tenet’s Northern California Group. “She will be an outstanding addition to our team and will help us build upon the great work already taking place at Doctors Hospital of Manteca for our patients and community.” 

Murali Naidu, MD, FACS, our current CEO of Doctors Hospital of Manteca, has been appointed as the new CEO of Emanuel Medical Center, our sister hospital in Turlock. He will serve as CEO of both hospitals until Armstrong’s effective date. 

Armstrong joins Doctors Hospital of Manteca from Sierra Vista Regional Medical Center, our sister hospital in San Luis Obispo, where she has served as Chief Operating Officer since 2018. 

She previously served as the Chief Strategy Officer at Twin Cities Community Hospital, our sister hospital in Templeton. She started at Twin Cities in 2010 as Director of Imaging and Cardiovascular Services, then moved into the role of Market Director of Neuroscience Services before becoming CSO. 

Armstrong is a graduate of the Tenet Leadership Academy. She earned her Bachelor of Arts in Healthcare Administration from the University of Ottawa in Kansas and a Master’s in Healthcare Administration from Grand Canyon University in Arizona. She is also a member of the American College of Healthcare Executives.