Julie and Rick Beck are keeping the seasonal business in the family.
Beck’s Holiday Specialties is transitioning to Coe’s Holiday Specialties.
The Oregon couple is transferring Manteca’s longest operating, standalone Christmas tree to their grandson Daniel Coe and his wife Breannna.
“We will continue to be part of this — it’s still in Rick’s blood — but only we will have time to attend other family functions,” Julie Beck said on a bustling day-after-Thanksgiving Friday afternoon.
Located at 1156 N. Union Rd., the Becks started the holiday business at this very spot over 22 years ago.
They opened the 23rd season earlier this week with a new name, Coe’s Holiday Specialties — they maintained their old sign during the transition.
They know the holiday business will remain in good hands with the Coe family out of nearby Escalon.
“Daniel has been coming to the tree lot since he was 6 years old. He would bring his wagon full of hammers and tools, and he would work alongside his grandfather (Rick Beck),” Julie Beck recalled.
She added: “He knows the ins and outs of working on a Christmas tree lot and all about awesome family service.”
Daniel and Breanna Coe will continue to carry The Pie Shop Company’s frozen pies along with nicely decorated green wreaths, cedar garlands, and free candy canes for the children.
They added Kettlecorn to the mix for this year.
Coe’s Holiday Specialty has a good selection of trees — included are Noble fir, Douglas fir, and Nordmann fir — ranging in size from table top to 12 feet tall.
Hours of operation are from 9 a.m. to 8 p.m. daily from now through Dec. 23 or until all trees are sold.
Rick Beck thanked all of the loyal customers for their support over the years and hopes that they continue to return during the holiday seasons to support the grandchildren in their new endeavor.
Information on Coe’s Holiday Specialties can be found by clicking the name on Facebook.